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Abandoning Joe Scarborough

May 3, 2018

Starbuck’s coffee in 2009 announced that it would enrich its “Morning Joe” coffee with a new bland called Gold Coast. The partnership with Joe Scarborough’s MSNBC news and opinion program proved too controversial and Starbuck’s dropped the “Morning Joe” blend. Starbucks kept Gold Coast coffee until this year.

That means I’ll have to review other Starbuck’s blends, but the passing of Morning Joe and Starbuck’s Gold Coast coffee is significant.

Joe Scarborough is a former GOP Congressman from Florida’s Panhandle who left Congress to pursue a career as a TV commentator.  Scarborough, who slightly resembles John Wayne, was a fresh voice and I’ve been watching “Morning Joe” on MSNBC since the program’s inception ten years ago.

At first, the show was fresh and Scarborough’s GOP affiliations were occasionally visible. Balanced by the daughter of Carter Administration National Security Advisor, Zbigniew Brzezinski, and partnered with a former sport journalist and Duke University graduate, Willie Geist, Morning Joe was Left-of-center, but informative.

No longer.

Joe Scarborough himself has abandoned the GOP and gone Left in attitude and is mean-spirited with personal attacks on President Trump.

Never a disciplined thinker, Scarborough shows up at 6:00 AM Eastern and harangues his viewers with Congressman-type rhetoric.

What’s that? That’s a form of speaking by making a statement and repeating it four or five times. That is so annoying that, like Starbuck’s, I’m abandoning Morning Joe.



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