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Where Fox News Goes, So Goes..

February 1, 2020

Whatever Donald J. Trump is, a wealthy real estate executive, entrepreneur extraordinaire, bad manager or the most successful personal marketer in U.S. political history, he identified a market for limits on immigration, tax cuts that benefit the wealthiest individuals and corporations, acceptance of massive deficit spending and appreciation of material success of the American people.

As a candidate for President of the United States, Donald Trump promoted himself as the epitome of material success.

Even before Donald Trump succeeded in becoming President, News Corp founder, Rupert Murdoch, identified the personality of Americans who chose Donald Trump over Hillary Clinton. In doing that, Murdoch satisfied a market for conservative advocacy journalism.

Make no mistake, Fox is a business with properties across a large section of American life. The middle age, middle class white Americans who are attracted to Fox News are not large enough an audience that can sustain the original format of Fox News and significant changes in personnel have already occurred  as seen in this list of personalities dismissed by Lachlan Murdoch: Roger Ailes, Bill Shine, Bill O’Reilly, Bob Beckel, Jeffrey Lord, and Eric Bolling, with more to come.

Where does that leave us political conservatives who are offended by Leftist cable news reporting at MSNBC and CNN? As early as August 2017 I detected a turn to the Left that is now underway at Fox News.

That is the question we political conservatives entertain far back in our minds as Rupert Murdoch’s son Lachlan prepares News Corp for a future without its founder. Once upon a time, we might have expected Richard Mellon Scaife to step into the breach and start a cable media network. But, Dick Scaife died five years ago.

There may be wealthy persons like Dick Scaife that have already taken an interest in broadcast journalism and can compete with Fox News as it veers to the political Left. But, we’ll have to wait and see.

My best guess is that we’ll be waiting a very long time, about as long as we’ll have to wait for wealthy Americans to start new colleges that compete with Progressive-dominated higher education.

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