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Changes at CNN

December 14, 2021

In Rise and Fall of the American Empire, to be published early next year by En Route Books, I observe that Citizens of republics are “governed,” but in imperial regimes, members of society are “ruled.”

That regime change is visible in reporting of CNN, MSNBC, the New York Times and the Washington Post, and viewers and readers of these news services don’t like it one bit.

Businesswire.com for July 27, 2021 reported:

“CNN’s viewership fell to new lows since the start of the year, notching its lowest-rated month in total day demo since September 2014. In primetime, CNN lost over half its audience since the start of the year, down 68 percent in total viewers and 76 percent in the demo. In total day, CNN again plummeted by 69 percent in overall viewers and saw 76 percent declines in the demo. Meanwhile, MSNBC also lost over half its audience in all categories since January 2021 to date, as FNC remains the top-rated cable news network year-to-date in both total day and primetime total viewers.”

Before I saw these ratings, I thought I detected a slight moderation in coverage at CNN. Not much changed, but an occasional conservative was interviewed, and the order of news reported and tone at CNN was less extreme than at the virulent “Progressive” reporting at MSNBC.

Both cable news venues, CNN and MSNBC, exhibit inordinate trust in national government to “do good,” treat The New York Times with religious awe, favor legal action against former President Trump for inciting an insurrection and both networks believe that tightening voting regulations by the States revives race discrimination and think that the vast and expansive “Administrative State” of non-elected experts is essential for “good” government.

But when CNN and MSNBC lose over half their audience they lose money and changes are being made.

The producer of CNN, Jeff Zucker, will leave at the end of this year, and the part owner of CNN, John Malone, President of Liberty Media, wants a return to journalism in CNN programming.

“I would like to see CNN evolve back to the kind of journalism that it started with, and actually have journalists, which would be unique and refreshing,” said the cable TV pioneer and longtime chairman of Liberty Media, which is a major shareholder in Discovery. “I do believe good journalism could have a role in this future portfolio that Discovery-TimeWarner’s going to represent.”

Still, there are features at CNN that are annoying.

Early programming (4 am) draws upon CNN’s London staff and the current female anchor’s British pronunciation of vowels is elongated and difficult to comprehend. CNN’s U.S. management is asleep at that hour and unaware apparently that early programming is incomprehensible. That in part explains why Fox is eating CNN’s lunch.

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